Tuesday, 20 May 2014

Radio

The Public Sector is funded by the public paying their TV licenses and through taxation, instead of relying on advertising and sponsors to fund the corporation. For example the BBC is funded by the public, using their funds to be able to keep there corporation running and to create and air their programmes, this runs across all of the their radio stations, including Radio 1, 2, 3, 4, 6 Music and Radio 5 Live. Depending on the target audience's age, this is selects what station they will listen to. For example, a younger audience will listen to BBC Radio 1, and those in there 50's will listen to either BBC Radio 2 or 3.

Almost 35 million people listen to BBC Radio. The BBC offers a portfolio of services aimed at offering their listeners the highest quality programmers, whatever their interest or mood. Fo example, BBC Radio 1 is aimed at 15-35 year old of both genders who have an interest in fresh new music and talent, as well as sport, news and lifestyle. With presenters including Nick Grimshaw, Greg James and Fearne Cotton creating a new generation of radio and listeners.

Most commercial stations serve a local or regional area and are owned by one of three groups including, Global, Bauer and UTV, these three groups dominate the sector. There are over 300 in the UK, mostly using FM frequencies and DAB. They also get their funding from sponsors and advertisements, for example TFM Radio that runs across the North East is sponsored by Middlesbrough College, in which they advertise Middlesbrough College on their station.

Their are only 3 national commercial stations that run across the UK, these are talkSPORT, Absolute Radio and Classic FM. 

TalkSPORT is aimed at a male lead target audience, in which they have a keen interest in sport and sport news. According to RAJAR audience figures for 2013. TalkSPORTS audience is 3.25 million adults in the UK. This is the highest total reached since the station launched as Talk Radio in 1995. As this a national station, broadcasted from London instead of having a lot of mini stations with a focus on different regions, it's programmes focus on all sports from all around the UK, as well as world sport. TalkSPORT is the only national radio station broadcasting sport and sports news coverage 24 hours a day, having previously dropped 39 hours of non-sports content on the 2nd of April 2012.

Absolute Radio Launched aiming at a target group of 24 to 44 year old, with a focus on album music, aswell as chat. It blends together album and chart music for the past 25 years and has an aim to fill the gap between Radio 1. The Absolute Radio Network was name UK Radio Brand of The Year at the Radio Academy Awards 2014, this has added 291,000 new listeners, now reaching 3.5 million people every week. Absolute Radio Main Station has added 167,000 new listeners, now reaching 1.9 million people every week. An additional 1.8 million hours take its weekly hours to 13.7.

Classic FM has a mission, to make classical music more accessible and relevant to a modern audience through it's engaging style. As it is one of the top commercial stations with 5.3 million listeners tuning in every week, on a national coverage, this fresh approach to classical music does that. The stations audience is made up of two main target groups, which makes up 80% of its audience. First of, the 'Discoverers' who are generally aged between 35 and 50, who have children and tune into to listen to classical music, and secondly the 'enthusiasts' who are aged 50+, upmarket and career-focused, and who tune in for inspiration. 71% of Classic FM's audience are ABC1 classified, most are interested in the arts and the finer things in life, who are constantly seeking out aspirational, new experiences and ethical choices.    

A commercial radio is any radio station that is supported by advertisement and is owned by a commercial entity to gather profit. Commercial radios are licensed by Federal Communications Commission, and pay a licensing fee. These radio stations are both on a AM and FM band and base their programmes around different music genres or talk oriented shows, for example Capital FM. 

Community Radio Stations typically cover small areas, usually up to 5km, are run on a not for profit-basis. An example of a community radio station is CVFM, the community radio for Middlesborough, the offer a broad spectrum of radio programmes and deliver community focused projects which benefit the local community. The radio station was established to offer a platform for the diverse community's of Middlesborough with the population of over 142,000. They offer a wide array of programmes for all sections of the community and for all musical tastes, with an average weekly listener base of approximately 14,000 – 16,000.

The station caters for mainstream and multi-ethnic communities of Middlesbrough, having developed radio programmes which cater for numerous musical tastes, cultures and interests. Asides from serving the niche musical tastes, the station also broadcasts programmes in number of different languages including Urdu, Punjabi, Farsi(Persian), French, Sinhala (Sri Lanka), Czech and Mandingo (Gambia) which caters for Black, Asian and Minority Ethnic communities.

104.5 CVFM Radio aims to bring communities together through music, sports, culture, discussion and debates by utilising the power of radio. This work is demonstrated by their commitment, support and sponsorship of flagship events in Middlesbrough’s Calendar e.g Middlesbrough Mela, The Intro Festival, Middlesbrough Literary Festival, Volunteer Star Awards, Tees Valley BME Achievement Awards and Ramadan Celebrations & Charity Event.

The radio station is predominantly operated by an enthusiastic and committed team of volunteers, supported by a small team of staff who coordinate volunteer activity and deliver community focused projects and training opportunities, which are designed to meet the aims and core commitments of the station.


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