Factual and News Speech Packaging

There are many times of speech packages, in this blog post I will be talking about the two main ones, Factual and News. Even though both of them are made to inform the target audiences, but are done in a variety of ways. Using listening diary's I will talk about these types of speech packages, how they are targeted at their target audience and how they are structured and how they have to follow legal/ethical considerations.

Factual Speech Package 1: 

Name of Station: BBC Radio Asian Network     

Name of Show: Nihal

Target Audience:  The primary target audience is British Asians under 35, as this reflects the age profile of the Asian community, but the station should also appeal to anyone with an interest in British Asians, music and culture.

Genre: It is a factual speech package made to inform people about dementure not being classed as an illness in the Asian community, but to keep the target audience interested it uses informal language and an informal structure. It also keeps the audience engaged with a range of different voices and opinions.

Style of Programme: It is a discussion/ debate show between the presenter and number of contributors with different opinions on the selected topic, which keeps it flowing and leaves the audience wanting more. Even though this is a formal, sympathetic subject the discussion is informal in the way it is structured and the language used.

Structure of Programme: The presenter leads the discussion by asking questions to the contributor, questions and answers are thrown back and forth in the discussion. As their starts to become tension between the two the presenter cuts off the contributor, and keeps the debate flowing by more contributors.

Contributors: There were different contributors all from the Asian community, even though they were all from the same community. They all had different opinions on the topic being debated which made the debate flow and kept it interesting, so the listeners did not get bored of everyone having the same opinion. If everyone had the same opinion, the show would lose viewers leaving the show in jeopardy if the ratings dropped.

Legal and Ethical Considerations: As this a debate on such a hard hitting topic, they have to think the emotions and feelings of the viewers, in case they are either dealing with dementure themselves or know someone who is. They cannot say anything that will harm or offend the listeners. They also may have to follow the privacy law to keep contributors identity private if they do not want to be known personally on the show, they could do this by changing their name or changing their voice when they are on air.

Factual Speech Package 2: 

Name of Station : BBC Radio 4 

Name of Show : 50 Years of Chitty Chitty Bang Bang

Target Audience : The primary audience is those interested books and and interest in the story of Chitty Chitty Bang Bang, whether this be the book or the film. The address of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. The station should appeal to listeners seeking attention programmes in many genres which inform, educate and entertain.

Genre : It is a factual speech package made to inform and entertain people about the 50th anniversary of the much loved book and film, Chitty Chitty Bang Bang it uses informal language.

Style of Programme : 

Contributors : Brian Sibley speaks to Ian Fleming's nieces, Lucy Fleming and Kate Grimond, and to Ian Fleming's bibliographer Jon Gilbert, to hear how Fleming's only children's book was written and published, as well as talking to original illustrator John Burningham and the writer of the sequels, Frank Cottrell Boyce. He also catches up with legendary composer of the film score Richard M. Sherman.

Legal and Ethical Considerations : 

News Speech Package 

Name of Station: World Service

Name of Show: Outside Source

Target Audience: The show is broadcasted to everyone around the world, as it is based on world news. The show is broadcasted in 28 different languages, instead of basing it on age it is based on their demographics, based on where the live means which language the show will be broadcasted in the World Service was reported to have reached 188 million people a week on average in June 2009. It does not carry advertising, and the English language service broadcasts 24 hours a day.

Genre: It is a formal news programme, the way the presenter sounds and talks is formal and she speaks clearly and properly so people around the world can easily understand what she is saying.

Style of Programme: The news summary is very different to the news-beat as the summary is two minutes long as it’s just a quick news show, but only included hard hitting stories, as newsbeat lasts for longer period of time and includes a range of different voices either on the phone, as well as interviews and voxpops.

Legal and Ethical Considerations: There are many legal and ethical regulations that need to be considered, for example the stories that are included have to be the exact truth, so they need to research into the right information. They also need to make sure that they don't offend any of the listeners and break the laws of reporting.

Radio

The Public Sector is funded by the public paying their TV licenses and through taxation, instead of relying on advertising and sponsors to fund the corporation. For example the BBC is funded by the public, using their funds to be able to keep there corporation running and to create and air their programmes, this runs across all of the their radio stations, including Radio 1, 2, 3, 4, 6 Music and Radio 5 Live. Depending on the target audience's age, this is selects what station they will listen to. For example, a younger audience will listen to BBC Radio 1, and those in there 50's will listen to either BBC Radio 2 or 3.

Almost 35 million people listen to BBC Radio. The BBC offers a portfolio of services aimed at offering their listeners the highest quality programmers, whatever their interest or mood. Fo example, BBC Radio 1 is aimed at 15-35 year old of both genders who have an interest in fresh new music and talent, as well as sport, news and lifestyle. With presenters including Nick Grimshaw, Greg James and Fearne Cotton creating a new generation of radio and listeners.

Most commercial stations serve a local or regional area and are owned by one of three groups including, Global, Bauer and UTV, these three groups dominate the sector. There are over 300 in the UK, mostly using FM frequencies and DAB. They also get their funding from sponsors and advertisements, for example TFM Radio that runs across the North East is sponsored by Middlesbrough College, in which they advertise Middlesbrough College on their station.

Their are only 3 national commercial stations that run across the UK, these are talkSPORT, Absolute Radio and Classic FM. 

TalkSPORT is aimed at a male lead target audience, in which they have a keen interest in sport and sport news. According to RAJAR audience figures for 2013. TalkSPORTS audience is 3.25 million adults in the UK. This is the highest total reached since the station launched as Talk Radio in 1995. As this a national station, broadcasted from London instead of having a lot of mini stations with a focus on different regions, it's programmes focus on all sports from all around the UK, as well as world sport. TalkSPORT is the only national radio station broadcasting sport and sports news coverage 24 hours a day, having previously dropped 39 hours of non-sports content on the 2nd of April 2012.

Absolute Radio Launched aiming at a target group of 24 to 44 year old, with a focus on album music, aswell as chat. It blends together album and chart music for the past 25 years and has an aim to fill the gap between Radio 1. The Absolute Radio Network was name UK Radio Brand of The Year at the Radio Academy Awards 2014, this has added 291,000 new listeners, now reaching 3.5 million people every week. Absolute Radio Main Station has added 167,000 new listeners, now reaching 1.9 million people every week. An additional 1.8 million hours take its weekly hours to 13.7.

Classic FM has a mission, to make classical music more accessible and relevant to a modern audience through it's engaging style. As it is one of the top commercial stations with 5.3 million listeners tuning in every week, on a national coverage, this fresh approach to classical music does that. The stations audience is made up of two main target groups, which makes up 80% of its audience. First of, the 'Discoverers' who are generally aged between 35 and 50, who have children and tune into to listen to classical music, and secondly the 'enthusiasts' who are aged 50+, upmarket and career-focused, and who tune in for inspiration. 71% of Classic FM's audience are ABC1 classified, most are interested in the arts and the finer things in life, who are constantly seeking out aspirational, new experiences and ethical choices.    

A commercial radio is any radio station that is supported by advertisement and is owned by a commercial entity to gather profit. Commercial radios are licensed by Federal Communications Commission, and pay a licensing fee. These radio stations are both on a AM and FM band and base their programmes around different music genres or talk oriented shows, for example Capital FM. 

Community Radio Stations typically cover small areas, usually up to 5km, are run on a not for profit-basis. An example of a community radio station is CVFM, the community radio for Middlesborough, the offer a broad spectrum of radio programmes and deliver community focused projects which benefit the local community. The radio station was established to offer a platform for the diverse community's of Middlesborough with the population of over 142,000. They offer a wide array of programmes for all sections of the community and for all musical tastes, with an average weekly listener base of approximately 14,000 – 16,000.

The station caters for mainstream and multi-ethnic communities of Middlesbrough, having developed radio programmes which cater for numerous musical tastes, cultures and interests. Asides from serving the niche musical tastes, the station also broadcasts programmes in number of different languages including Urdu, Punjabi, Farsi(Persian), French, Sinhala (Sri Lanka), Czech and Mandingo (Gambia) which caters for Black, Asian and Minority Ethnic communities.

104.5 CVFM Radio aims to bring communities together through music, sports, culture, discussion and debates by utilising the power of radio. This work is demonstrated by their commitment, support and sponsorship of flagship events in Middlesbrough’s Calendar e.g Middlesbrough Mela, The Intro Festival, Middlesbrough Literary Festival, Volunteer Star Awards, Tees Valley BME Achievement Awards and Ramadan Celebrations & Charity Event.

The radio station is predominantly operated by an enthusiastic and committed team of volunteers, supported by a small team of staff who coordinate volunteer activity and deliver community focused projects and training opportunities, which are designed to meet the aims and core commitments of the station.