Factual and News Speech Packaging

There are many times of speech packages, in this blog post I will be talking about the two main ones, Factual and News. Even though both of them are made to inform the target audiences, but are done in a variety of ways. Using listening diary's I will talk about these types of speech packages, how they are targeted at their target audience and how they are structured and how they have to follow legal/ethical considerations.

Factual Speech Package 1: 

Name of Station: BBC Radio Asian Network     

Name of Show: Nihal

Target Audience:  The primary target audience is British Asians under 35, as this reflects the age profile of the Asian community, but the station should also appeal to anyone with an interest in British Asians, music and culture.

Genre: It is a factual speech package made to inform people about dementure not being classed as an illness in the Asian community, but to keep the target audience interested it uses informal language and an informal structure. It also keeps the audience engaged with a range of different voices and opinions.

Style of Programme: It is a discussion/ debate show between the presenter and number of contributors with different opinions on the selected topic, which keeps it flowing and leaves the audience wanting more. Even though this is a formal, sympathetic subject the discussion is informal in the way it is structured and the language used.

Structure of Programme: The presenter leads the discussion by asking questions to the contributor, questions and answers are thrown back and forth in the discussion. As their starts to become tension between the two the presenter cuts off the contributor, and keeps the debate flowing by more contributors.

Contributors: There were different contributors all from the Asian community, even though they were all from the same community. They all had different opinions on the topic being debated which made the debate flow and kept it interesting, so the listeners did not get bored of everyone having the same opinion. If everyone had the same opinion, the show would lose viewers leaving the show in jeopardy if the ratings dropped.

Legal and Ethical Considerations: As this a debate on such a hard hitting topic, they have to think the emotions and feelings of the viewers, in case they are either dealing with dementure themselves or know someone who is. They cannot say anything that will harm or offend the listeners. They also may have to follow the privacy law to keep contributors identity private if they do not want to be known personally on the show, they could do this by changing their name or changing their voice when they are on air.

Factual Speech Package 2: 

Name of Station : BBC Radio 4 

Name of Show : 50 Years of Chitty Chitty Bang Bang

Target Audience : The primary audience is those interested books and and interest in the story of Chitty Chitty Bang Bang, whether this be the book or the film. The address of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. The station should appeal to listeners seeking attention programmes in many genres which inform, educate and entertain.

Genre : It is a factual speech package made to inform and entertain people about the 50th anniversary of the much loved book and film, Chitty Chitty Bang Bang it uses informal language.

Style of Programme : 

Contributors : Brian Sibley speaks to Ian Fleming's nieces, Lucy Fleming and Kate Grimond, and to Ian Fleming's bibliographer Jon Gilbert, to hear how Fleming's only children's book was written and published, as well as talking to original illustrator John Burningham and the writer of the sequels, Frank Cottrell Boyce. He also catches up with legendary composer of the film score Richard M. Sherman.

Legal and Ethical Considerations : 

News Speech Package 

Name of Station: World Service

Name of Show: Outside Source

Target Audience: The show is broadcasted to everyone around the world, as it is based on world news. The show is broadcasted in 28 different languages, instead of basing it on age it is based on their demographics, based on where the live means which language the show will be broadcasted in the World Service was reported to have reached 188 million people a week on average in June 2009. It does not carry advertising, and the English language service broadcasts 24 hours a day.

Genre: It is a formal news programme, the way the presenter sounds and talks is formal and she speaks clearly and properly so people around the world can easily understand what she is saying.

Style of Programme: The news summary is very different to the news-beat as the summary is two minutes long as it’s just a quick news show, but only included hard hitting stories, as newsbeat lasts for longer period of time and includes a range of different voices either on the phone, as well as interviews and voxpops.

Legal and Ethical Considerations: There are many legal and ethical regulations that need to be considered, for example the stories that are included have to be the exact truth, so they need to research into the right information. They also need to make sure that they don't offend any of the listeners and break the laws of reporting.